Fireside Chat with Jennifer Bergman Weddings

Posted by Sharon Auld 

Today we are sitting down with Jennifer Bergman of Jennifer Bergman Weddings Inc., an award-winning boutique planning and design firm based in Edmonton, Alberta.

JBW has executed hundreds of events from the Canadian Rocky mountains to exciting destinations such as Miami, Los Cobos, and Scottsdale. They’ve been published in prestigious national and international wedding magazines and blogs, including WedLuxeStyle Me PrettyWeddingbellsElizabeth Anne DesignsJunebugRuffled and Blush. They’re known for their timeless, gorgeous, imaginative and impeccably executed events!

We could not be more excited to sit down with the incredibly talented Jennifer Bergman today! Jennifer is a certified wedding planner and in 2010, was named one of Edmontonians Magazine’s Sizzling Twenty Under 30. She’s known for her impeccable style and her cutting edge approach to wedding design. She’s also the founder and lead planner of the incredibly successful JBW team!

Jennifer Bergman of Jennifer-Bergman-Weddings | Photo by Lightside Photography |

Photo by Lightside Photography

Tell us a little about what you studied and what path led you to creating Jennifer Bergman Weddings?

I have a Bachelor of Commerce with a specialization in Marketing from the Alberta School of Business. My event planning experience began in University where I worked on a committee planning a student business conference at The Fairmont Jasper Park Lodge, called Rocky Mountain Business Seminar (RMBS). When I graduated the company I was working for had me takeover their national convention, so I gained fantastic experience in event planning. I noticed that the wedding industry was very underserved in Edmonton and decided to jump in – I haven’t looked back!

You’ve received a fair amount of press and awards over the last couple of years, what’s your proudest achievement to date?

It was really special to win the Canadian Special Events 2014 Star Award for ‘Best Wedding Under $75K’, and that same wedding was also a top 3 finalist internationally in the ISES Esprit Awards.

Can you give us a little insight into the workings of Jennifer Bergman Weddings? How is your office structured, how many people do you employ etc.? Are you still personally involved in the event design and process of all your weddings?

We are a boutique firm, meaning we are selective with the number and type of weddings we take on each year. We want to ensure we can devote sufficient time and energy to each event and couple.

I personally handle all Full Service contracts – this involves planning, design and coordination of the event from start to finish. My incredible team works with couples who hire us for Wedding Day Management.

Banff-Springs-wedding with Jennifer Bergman Weddings www.jenniferbergman | Photo by Carey Nash Photography | Carey Nash Photography

Photo by Carey Nash Photography

Who is the Jennifer Bergman Weddings’ couple?

Busy professionals who want a quality produced event but know they don’t have the time or expertise to accomplish this alone. Our clientele want to wow their guests with the wedding experience and design – they want something timeless, gorgeous, and for the day to run seamlessly.

Jennifer-Bergman-Weddings | Photo by Julie Williams Photography |

Photo by Julie Williams Photography

What is Jennifer Bergman Weddings looking forward to in 2015?

We have a lot of incredible weddings on the horizon! We’re working with couples who really want to push the boundaries of creativity – they’re asking for unique weddings that will WOW their guests, and we’re happy to oblige!

List 2-3 resources across any media that you turn to regularly for creative inspiration?

I enjoy watching what’s being done at big events and weddings in the U.S., especially in LA and New York. I also travel as often as possible and attend conferences to see what’s going on in other markets and countries. We try to be the first to bring ideas, trends and new décor and design elements to our Alberta clients.

What would your dream project or collaboration be?

A destination wedding in Europe…or Bali!?

What’s on your own playlist?

Lots of hip hop and R&B, EDM, Top 40…in Vegas last year I saw Calvin Harris, Britney Spears and in the same day – that’s a perfect illustration of my music tastes.

What’s your favourite activity to do in the mountains?

Hiking or running, if the temperature permits. If it’s cold – sitting next to a fireplace with a glass of bubbly.

Where would we find you on a typical Sunday afternoon (when you don’t have a wedding)?

Going for a jog in Edmonton’s River Valley with my husband.

Rapid Answers… 

  • Tea or Coffee? Coffee in the morning, tea at night.
  • Paris or New York? New York
  • Sunrise or sunset? Sunset
  • Summer or Winter? Summer
  • Yoga or Sports? Both! But if I have to pick I’d choose sports because I’m pretty competitive.

Thanks so much Jennifer for sharing the JBW story with us!!